Free-range artisanality considered dangerous
If your “unique selling proposition,” if your strategy for saving your commodity product from oblivion, is intimately involved with imbuing your aforementioned commodity product with some conceptual or psychological or status-signalling benefit, you should take pause. You should take a long pause if that imbuation process—yes, I did, I think I did indeed just make that word up—yields a product that is completely indistinguishable from another product, a product you yourself make, that costs half as much money.
Yes, you know who you are, you retail establishment at 414 W 14th.
Edwin Watkeys can be reached at 215 694 4201 or edw at poseur dot com.
